7 Luxury Watch Brands Which Will Best Hold Their Value

Luxury watches are no newcomers in the luxury items’ aisles. Today, more than ever, luxury watches have become more of an extravagance than a necessity. They have stopped being just time pieces; they are also deemed a piece of jewelry that could echo your fashion sense and individuality.

Luxury watches are very expensive because they come from designer brands. Only the “who is who” of society and the affluent can afford them. Up until recently, the designer watches industry had been dominated almost exclusively by the popular Swiss designer brands Tag Heuer, Longines, Bvlgari and Cartier to name a few. With an upsurge in the list of upcoming top-notch designer brands, our famous leading watch brands have a stiffer competition compared to before. They not only have to come up with innovative ways but also churn out classic watches, best tailored to the needs of their customer base, to weather the market storm.

Here, are seven of the top luxury watch brands that have, and will continue to hold their value. Each has unique creations that make them stand out.

Tag Heuer

Tag Heuer is one of the oldest Swiss designer brands well known for its luxury watch accessories. Known to withstand multiple elements, the Tag Heuer line of luxury watches are elegantly and artistically designed for winners. Besides staffing their laboratories and factories with the crème de la crème of the industry, Tag Heuer has maintained a healthy relationship that spans decades with the world of sports and film to keep its image as a luxury brand water-tight.

Many celebrities and popular sportsmen like Christiano Ronaldo and Cameron Diaz have endorsed Tag Heuer watches. Though traditionally inclined to men products, Tag Heuer has been trying lately to woo ladies by developing a solid line of female watches. With this innovative spirit and their calculated brand management, Tag Heuer is here to stay.


Rolex needs no introduction in this list; it is cherished, admired and respected across the board making it truly a global brand. So what makes Rolex so prominent? Rolex, for one, is the only brand that aggregates all its watches using a particular type of steel that is very expensive to acquire and work on. 904L steel, as is technically called is so unique that it requires very special machines and skills to mould

All gold used by Rolex are of exceptional quality because an in-house foundry produces it. Rolex also has state-of-the-art labs that see to it that the company keeps designing classic watches that are best customized to the desires of their customers especially the rich and affluent.


Another Swiss company, Cartier is one of the best luxury watch makers. The brand is sometimes referred to as “the king of jewelry”. Their designer watches are designed inventively superb making them popular with both men and women. Cartier is keen to keep it so. That is why their watches are the most sought after in the industry.


Bvlgari is not only famous but has also established itself among the people that are looking to show off their elegance and personality. All their watches come with their trademark bezel that is popular with the wealthy.

Audemars Piguet

Audemars Piguet is perhaps the only Swiss designer brand that is still owned and managed almost exclusively by the two founding families, Audemars and Piguet. As old as it is, Audemars Piguet continues to create modern luxury watches as it did in the 1970s when they came up with the magnificent Royal Oak. Similar to other blue-chip Swiss companies, Audemars Piguet has garnered endorsements from remarkable individuals like Lionel Messi and Arnold Schwarzenegger.

This brand is certainly poised to survive any competition in the luxury watch market. With such a line of luxurious watches, Audemars Piguet has cut an autonomous niche in the industry and is bound to hold its value.


Established in Saint-Imier Switzerland in 1832, Longines has a long standing history of marrying innovative technologies and elegance to design luxurious watches. Longines has proved itself a prowess in its marketing campaigns. First-rate media houses like CNN has partnered with Longines to market their products. Longines also sponsors major world events like the Winter Olympics and leading horse races promoting its global image.

Baume et Mercier

Baume et Mercier is known for its finest designer watches. The company was awarded the coveted Poinçon de Genéve in 1921, sky rocketing to the global scene. Since then, they have conquered the market with their superbly designed watches.

In today’s luxury watch market, there’s a sudden influx of smallholder brands threatening to oust popular leading designer brands. Leading brands like Tag Heuer and Baume et Mercier are bound to survive because of their already established reputation. Some of them are currently switching to low-cost designer watches to stay ahead of the curve.